{
  "marketing-and-sales": {
    "Apple": [
      {
        "level": "M1",
        "title": "Marketing / Sales Associate",
        "description": "Entry-level contributor supporting campaigns, retail operations, or sales initiatives. Executes well-defined tasks under guidance.",
        "signals": [
          "task execution",
          "attention to detail",
          "basic customer interaction",
          "learning speed"
        ]
      },
      {
        "level": "M2",
        "title": "Marketing / Sales Specialist",
        "description": "Independently executes campaigns or sales processes. Contributes to customer engagement and supports revenue goals.",
        "signals": [
          "execution quality",
          "customer engagement",
          "ownership of small initiatives",
          "data awareness"
        ]
      },
      {
        "level": "M3",
        "title": "Senior Specialist",
        "description": "Owns key campaigns, product messaging, or regional sales performance. Drives measurable business impact.",
        "signals": [
          "campaign ownership",
          "revenue contribution",
          "cross-functional collaboration",
          "analytics usage"
        ]
      },
      {
        "level": "M4",
        "title": "Manager",
        "description": "Leads teams or major initiatives. Defines strategy for campaigns or sales programs and ensures execution excellence.",
        "signals": [
          "team leadership",
          "strategic planning",
          "execution consistency",
          "performance management"
        ]
      },
      {
        "level": "M5",
        "title": "Senior Manager",
        "description": "Drives large-scale marketing or sales programs across regions or product lines. Aligns execution with business goals.",
        "signals": [
          "program leadership",
          "cross-region coordination",
          "scaling execution",
          "business alignment"
        ]
      },
      {
        "level": "M6",
        "title": "Director",
        "description": "Defines organizational strategy for marketing or sales. Oversees multiple teams and drives significant business outcomes.",
        "signals": [
          "organizational impact",
          "strategy ownership",
          "multi-team leadership",
          "market positioning"
        ]
      },
      {
        "level": "M7",
        "title": "Senior Director / VP",
        "description": "Sets long-term vision and direction for major business units. Influences company-wide marketing or sales strategy.",
        "signals": [
          "company-level influence",
          "vision setting",
          "brand leadership",
          "market expansion"
        ]
      }
    ]
  }
}